What to do when you receive a domain inquiry (Domain inquiry review checklist)

August 3, 2010

I concentrate on exact match keyword names (mostly .com) and get a good number of unsolicited domain inquiries – both from domainers and end users.   Wanted to share the checklist I use to help determine the potential value of a name before responding to legitimate looking inquiries.

1. Check to see if other extensions registered

The first thing I do is use Valuate.com or Estibot to see at a glance if other extensions have been registered.  I then see if the extensions have live sites and try to determine if the owners are domainers or end users.

2. Look at current Adwords advertisers for the keyword.

3. Try to determine the identity of the person contacting me.
I’ll write a detailed post on this shortly, but for starters I Google the person’s name, e-mail address, phone number and sometimes hostname or IP address.  I then compare this info to my notes from step #1 and #2 and see if I find a match.

4. Check parking/adsense stats
If the name is currently parked, I review the traffic and earning figures for the last year.  I also run a separate report for the last 30 days to see if there has been a current spike in interest.

5. Check Google keyword tool / Google Trends

Demand and cost per click can change, so I always like to take a fresh look at the current search demand and CPC for keywords which make up the name.

6. Do a Google news search for the keywords to see if there are any new developments making the domain more valuable.

7. Check for comparable domain sales

There are a number of different tools out there – I like Namebio.

8. Check current search engine rankings

This can be very useful for negotiation and may be the reason an end user is interested in purchasing the domain.

Did I miss anything?
Feel free to post a comment with any tips you would like to share…