If you are using Google’s keyword tool to check keyword demand, remember that by default it checks the previous month.     Since demand for many items spikes in December, using this tool in January can provide greatly inflated results.

For example, I was just checking availability for ‘chocolate gift tower’.   Google’s keyword tool showed 720 monthly searches in December.   However, expanding these results by selecting ’show all columns’ reveals that the term gets about half that amount of searches on most month’s of the year.

I decided to purchase ChocolateGiftTower.com anyway, but now realize that demand for this product won’t really begin to ramp up until the second  half of the year.